Coding for Outlook

Email / Email branding / Mail Clients

Coding for email is a fine art as there are so many variables that one needs to take into consideration, none the least of which are the different mail clients and what they do or do not support. Each is unique. As the third most used mail client in the world, Outlook has idiosyncracies that are of course different to those of Gmail and the 2016 release has its own set of requirements. Here are…

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Why does my signature look broken in replies?

Email branding

You have spent time and money making your signature look amazing. You have tested it with your agent at Databias and given approval for it to go live across all your employees' mail boxes. Then you receive a forward from a reply to a reply of a reply to an original email from one of your employees and scrolling down to read the thread, notice that the signature is not looking as it is supposed to…

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Email Acronyms: SMTP, IMAP and POP

Email

As an email specialist we often talk in acronyms and these are the three main ones we use on a daily basis: SMTP: Simple Mail Transfer Protocol is a standard set of rules that allows electronic devices to transfer electronic mail (email) from one device to another. Mail servers and other message transfer agents use SMTP to send and receive mail messages.

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What is a mail client?

Email / General

Do you need one? An email client is a piece of software that is downloaded and installed on your computer. The software links to a server where it collects and delivers your stored email from and too. An email client can also be a web application where everything is stored online by the web app provider. While consumers have tended toward the ease of use that web app emails allow, many businesses…

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Email signature best practices

Email / Email branding

Your email signature - a powerful, low-cost and high-return marketing tool. Consider that an employee on an average sends out 40 emails every day to either to a company’s customers, prospects, partners or investors. If there are 20 employees who are active on their email for 250 business days, it amounts to 200,000 annual sends. Now consider the brand visibility you could ensure through a good…

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