Email signatures are tricky things to get right. However, if you understand how different email clients work, then it is not too difficult after all.
Fonts for example often come up for discussion as clients usually wish to use the custom font associated with their brand in their signatures.
These custom fonts can be used in your email signature. However, as a custom font is most likely not installed on an external recipient’s device, the font may not to show correctly on your email signature and a fall back font, such as Times New Roman, Areal or Calibri will be used instead.
We therefore recommend that our clients use a web safe font that is as close as possible to their preferred font so that the font appears on the recipient’s end as intended.
A web safe font is one that is installed on almost every Windows and Mac device by default. The list of recommended web safe fonts is quite limited and some will work better on a Mac and some on Windows. These are your options:
- Courier New