Email signature best practices

Your email signature – a powerful, low-cost and high-return marketing tool.

Consider that an employee on an average sends out 40 emails every day to either to a company’s customers, prospects, partners or investors. If there are 20 employees who are active on their email for 250 business days, it amounts to 200,000 annual sends.

Now consider the brand visibility you could ensure through a good email branding campaign with well designed signatures and banners. It is easy with Databias and here are some guidelines to consider when building your campaign.

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Setting up email branding in Outlook 2016 for Windows

Please note: 365 email users do not need to follow the below steps in order to brand their outgoing email; rather our support personnel can setup your 365 organization to route your outbound email via our branding servers using the centralised 365 interface. This makes management of outbound email much more simple.

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Setting up email branding in Outlook on a Mac with Databias

Congratulations, you have signed up for Databias’ email branding and are in the process of getting your email looking slick across all your devices.

Databias’ email branding system works seamlessly across all mail clients and most of the time we simply route your outbound mail through our servers by liaising with your IT guy. However, if you don’t have an IT guy, this article may help with getting set up.

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TNEF and winmail.dat – what’s that?

Do you ever see strange attachments to your emails named winmail.dat? This is a relic from the days when Microsoft monopolized the desktop operating system and decided to create it’s own format for the transmission of email (completely ignoring already well established conventions). The called this oddity Transport Neutral Encapsulation Format (or TNEF for short).

Some email readers (like OSx’s Mail or Mozilla’s Thunderbird) and email transfer agents (the server software that passes your email along until it reaches your mailbox) don’t support TNEF and sometimes strange things happen which cause emails to display with winmail.dat attachments. Continue reading “TNEF and winmail.dat – what’s that?”