Coding for Outlook

Coding for email is a fine art as there are so many variables that one needs to take into consideration, none the least of which are the different mail clients and what they do or do not support. Each is unique. As the third most used mail client in the world, Outlook has idiosyncracies that are of course different to those of Gmail and the 2016 release has its own set of requirements. Here are some things to be aware of

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Why does my signature look broken in replies?

You have spent time and money making your signature look amazing. You have tested it with your agent at Databias and given approval for it to go live across all your employees’ mail boxes. Then you receive a forward from a reply to a reply of a reply to an original email from one of your employees and scrolling down to read the thread, notice that the signature is not looking as it is supposed to at the bottom.

Why? Where have the images gone? Why is there this alt text there instead, making everything move out of alignment?

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Email signature best practices

Your email signature – a powerful, low-cost and high-return marketing tool.

Consider that an employee on an average sends out 40 emails every day to either to a company’s customers, prospects, partners or investors. If there are 20 employees who are active on their email for 250 business days, it amounts to 200,000 annual sends.

Now consider the brand visibility you could ensure through a good email branding campaign with well designed signatures and banners. It is easy with Databias and here are some guidelines to consider when building your campaign.

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Setting up email branding in Outlook 2016 for Windows

Please note: 365 email users do not need to follow the below steps in order to brand their outgoing email; rather our support personnel can setup your 365 organization to route your outbound email via our branding servers using the centralised 365 interface. This makes management of outbound email much more simple.

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